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The Flowery

Florida’s Newest Entry in the Cannabis Market



Last week as I was searching the cannabis inventory in Florida, I came across a name I hadn’t seen before except in mentions of licensing, The Flowery.

A quick search found their website and an abundance of strain photos. Being from Florida, we are not usually blessed with an abundance of strains from one company. Thinking they were  showing everything they may have in the future, I pursued a conversation with their online Chat representative. She assured me that The Flowery was selling 8 varieties, and encouraged me to take part of their 15% first timer discount when I placed my order for delivery. Checking out their website further, I found The Flowery’s offers their testing certificates online. I could now review how a product tested prior to purchasing it.  

I was intrigued by the company coming into our market with what appeared to be top shelf cannabis flower, with high terpenes and THC, third-party tested, all from a family owned and operated business. Another chat online told me a bit of their story and how to reach their office for further information. Again, I was delighted to have an intelligent Chat with an online representative that successfully answered my questions without giving a pre-written sales pitch in order to get information.  

I then entered my address for delivery of my order only to be told my address was “out of area”.  My third Chat explained their delivery process to receive my order in two days. By this time I was embarrassed that it took three Chats to place an order, and thanked the Chat agent profusely. 

Two days later, I drove to the pick up location and picked up my order at a local physician’s office. I was in and out within 10 minutes. Next door at another dispensary, people had been waiting for hours to pick up placed orders, only to be told their orders were not confirmed or able to be filled. 

Now for the real test, was the product as good as it looked. The first obstacle was the packaging. The Flowery has a unique packaging for their containers which are more childproof than most. Once you get it, you appreciate the security of the lids. Finding out that their containers are biodegradable was the cherry on top.

Being science nerds, we put the flowers under a microscope and were pleased with the results.  We then ground and tested via a process called interpining: when inhaled deeply and exhaled, as if tasting fine wine, what were the tastes? Did they differ on the inhale and the exhale or the same note?  Where did the medicine go in your body – the head, stomach, aches and pains, or did it travel to more than one spot? Then the ultimate test, we consumed it via vaping and smoking. The products were very good and provided exceptional medicinal results.  

The following day, I had the opportunity to speak with Steph Frohock, The Flowery’s Vice President of Marketing & Sales. They got into the cannabis business because of Steph’s brother, Matthew, who returned from the war in Iraq with severe PTSD. Matthew was prescribed pharmaceuticals for his insomnia, depression, and anxiety. He had heard that cannabis could help him and urged his family to get into the business not only for himself but others suffering like he was. Matthew passed four years ago. I got the sense they are a family proud to honor their son/brother by pursuing and obtaining a license, then offering great medicine to patients in Florida.

It was a tough road for them to get to where they are today. Eventually suing the State of Florida to win their license. The Flowery was allotted their cannabis MMTC license on April 19, 2019.  They obtained their grow permits on May 5, 2020.  By mid October 2020 they began selling their flower to Florida’s medical patients.  

Based in Homestead, Florida the family has been involved in Florida agriculture for the past 100 years. Her brothers have been in the nursery business there for almost 40 years. They have taken their knowledge of Florida agriculture and combined it with cannabis grow experts to grow quality cannabis medicine. They are all about consistency in their products, and only producing top shelf products. This is truly a Florida family-run, family-owned business that specializes in the growing of great cannabis flower.







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Turmeric is a root vegetable commonly used as a spice in various Indian and other cultures’ dishes. Turmeric is in the zingiberaceae family, as is ginger. The turmeric plant is native to the southeastern region of Asia and commonly harvested in places like India, Sri Lanka, China, Indonesia, and Taiwan. It is responsible for curry’s signature orange color, and its vibrant pigment will give essentially any meal an orange hue. 

Turmeric contains a substance called curcumin, and curcumin has been shown through research to offer anti-inflammatory and other therapeutic benefits. The scientific name for the turmeric plant is Curcuma Longa, and likely where the name curcumin comes from. When people are talking about the health benefits of turmeric, they are referencing curcumin so you may hear the two names used interchangeably. Curcumin is part of a group called curcuminoids, with curcumin being the most active and the most beneficial for health. Flavonoids are another substance found in various plants and give these plants their color. Curcumin is a flavonoid and is responsible for providing that bright orange color to turmeric. In addition to providing aesthetic value, flavonoids are also strong antioxidants with anti-inflammatory and immune-boosting properties.

The Journal of Biological Chemistry published a study done by Sanjaya Singh and Bharat B. Aggarwal of the Cytokine Research Laboratory at the world-renowned cancer hospital, M.D. Anderson. The study found that curcumin suppressed NF-κB, a protein complex responsible for controlling inflammatory responses. In other words, turmeric shuts off the body’s inflammatory response. Anti-inflammatories can be beneficial for many different ailments, including chronic pain and digestive disorders. A lot of CBD companies even put curcumin in their products because of its benefits. It is believed to be a synergistic pair with complementary therapeutic properties. The thought is that the two plant medicines are powerful on their own; as a combination, they can deliver even more anti-inflammatory and medicinal benefits. 

Many people simply add turmeric to their dishes as a way to easily incorporate it into their daily routine. It is pretty mild in flavor and can be added to many dishes without changing the overall taste too drastically. Some say that turmeric isn’t strong enough on its own to receive the anti-inflammatory properties that curcumin provides, and therefore recommend a curcumin supplement. Research varies on that, so in the end it is just up to personal preference and your doctor’s approval. Curcumin supplements come most available in capsules. Pregnant women can safely use turmeric as an addition to their food, but should avoid taking high-dosage supplements. Those who are interested in supplementing with curcumin products should talk with their doctor first. 

M.D. Anderson Cancer Center did another study in 2007 exploring curcumin for cancer treatment. The study found that curcumin inhibits ovarian cancer growth and angiogenesis (the development of new blood vessels). It does this by targeting and manipulating the NF-κB pathway, the same protein complex responsible for controlling inflammatory response. According to a report published by the National Center for Biotechnology Information, “The nuclear factor NF-κB pathway has long been considered a prototypical proinflammatory signaling pathway, largely based on the role of NF-κB in the expression of proinflammatory genes including cytokines, chemokines, and adhesion molecules.”  

The trend with curcumin seems to be it’s ability to control inflammatory responses in the body. It does this by multiple pathways, but a commonly researched one is the NF-κB protein complex. Because this pathway is able to be manipulated by curcumin to encourage anti-inflammatory expressions, its potential for successfully treating various ailments is there.

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Psilocybin + Magic Mushrooms



When many think of plant medicine, specifically those plants with psychoactive effects, they think of “magic mushrooms,” or fungi containing psilocybin and psilocin that can cause hallucinations depending on the dosage consumed. In many states, there are active efforts to decriminalize these otherwise scheduled substances, lowering penalties for their use and possession. But what value do psilocybin-containing mushrooms offer? New research suggests a range of therapeutic and psychological value ranging from the treatment of substance abuse to anxiety and depression management.  

What are Magic Mushrooms?

Magic Mushroom use dates back to 10,000 BCE and references continue throughout the era. Their modern popularity began when the term “magic mushroom” was coined by two etnomycologists who learned of a Harvard study on local doctors in Mexico using these substances, noting the substance’s ability to affect the nervous system. These findings were eventually published in Life magazine in 1957, and the term became the universal reference for psychoactive fungi and truffles, specifically those containing high concentrations of psilocybin and psilocin.

Psilocybin & Psilocin: The “Magic” in Magic Mushrooms

Psilocybin and psilocin are part of a family of psychedelic compounds found in magic mushrooms. Psilocin is pharmacologically active, and psilocybin is converted into psilocin when consumed or activated. Similar in structure to serotonin, there are more than 50 species of mushrooms and a variety of truffles that produce both the precursor, psilocybin, and the psychoactive compound, psilocin. Unlike LSD, magic mushrooms do not affect dopamine receptors, solely targeting serotonin sites

How are Magic Mushrooms used?

Magic mushrooms are often used for recreational, therapeutic and medicinal reasons. “Effects range from mild feelings of relaxation, giddiness, euphoria, visual enhancement (seeing colors brighter), visual disturbances (moving surfaces, waves), to delusions, altered perception of real events, images and faces, or real hallucinations.” Recreationally, this is often known as “tripping.” As an alternative health option, these fungi are being used for anxiety, depression, PTSD, and trauma, as well as psychological disorders such as substance abuse disorders, and science is beginning to back the potential for these applications.

Research on Mushrooms

Evaluations of currently available scientific studies suggest a growing number of therapeutic benefits and treatment options. “In the past few years, a growing number of studies using human volunteers have begun to explore the possible therapeutic benefits of drugs such as psilocybin…looking at psilocybin and other hallucinogens to treat a number of otherwise intractable psychiatric disorders, including chronic depression, post-traumatic stress disorder, and drug or alcohol dependency.”

Magic mushrooms have been respected as a “safe & natural healing sacrament for millennia throughout Mexico, Central America and the world,” and are known to be beneficial for depression, recidivism (the tendency to repeat past transgressions), and encourages openness, creativity, as well as personal and spiritual growth. UCLA and NYC have done studies on the applications of magic mushrooms in the treatment of end-of-life anxiety and other studies have backed up the use of psilocybin and psilocin in the treatment of substance use disorders, depression (especially in cases of terminal conditions like cancer as well as treatment-resistant depression), and reducing depression and anxiety overall.

Best way for people to consume?

When it comes to the consumption of mushrooms, advice on dosage is about as specific as it was with cannabis under prohibition. Consumers must purchase on the black market and are subject to whatever may be available. 

“Recreational doses range from 1–5 grams of dry mushrooms depending on the species and individual strength of the specimens… After ingestion, the psilocybin is enzymatically converted to psilocin. Absorbed from the gastro-intestinal tract, hallucinogenic effects usually occur within 30 minutes of ingestion with a duration of effect of 4–6 hours.” 

My recommendation as someone who has used magic mushrooms both for recreational and therapeutic purposes, is to grind the mushrooms into a fine powder and either encapsulate them in small increments and/or combine with lemon juice. Capsules will allow you to titrate your dosage as needed with a recognizable increment, while lemon juice will expedite onset time.  

The Legality of Magic Mushrooms

In the United States, psilocybin is a Schedule I controlled substance, with no accepted medicinal value and a high potential for abuse. In contrast, the Drug Policy Alliance states that “Physically, psilocybin mushrooms are considered to be one of the least toxic drugs known.” With that being said, local efforts such as Decriminalize Nature – Oakland and Decriminalize Denver have pushed for and successfully passed initiatives and legislation to reduce penalties and make enforcement a low priority, as was done in the early days of cannabis activism. This has spurred multiple local and international efforts to “Decriminalize Nature,” efforts that we learn more about in this month’s feature.

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